IGT's Stand

ICE London


Working with our exhibition design, management and construction client Solutions 2, Macroart were asked to assist with an exciting project which required a plethora of hanging structures to be flown above their clients stand at renowned business-to-business gaming show ICE, held annually at ExCeL London.


The project required the fabrication of two huge perimeter box frames with various return elevations which were in excess of 25 metres long in certain areas.

The structures, which framed the overall floorspace when flown above the stand, were visible from distance around the venue with printed fabric graphics to all elevations acting as a sizable call to action for show attendees.

There were also smaller frames used to divide the stand for specific purposes once visitors entered the floor-space.

In addition, 18 hanging cubes were produced at varying heights from floor level and were flown above the central area of the enormous stand space.

Finished with a variety of solid colour prints to all visible sides, these cubes created an aesthetically pleasing geometric display which followed the overall theme of the design concept through the environment.

3 of these cubes were positioned at the front edge of the stand and were designed to interact with LED screens supplied by our clients AV contractor.

Working together with all relevant parties, these frames were adapted in design to remain open on two sides allowing them to tie-in with the LED screens seamlessly, creating a dynamic and immersive visual aspect for visitors on approach to the stand.

Macroart also providing installation support for all aspects we produced, supplying crew in excess of twenty people working together to assemble all frames, install all prints and attach each frame to the rigging within the limited timeframes needed for all other aspects of the build to be completed in a timely manner.